Every idea has a formula and every formula has a story and customers need to hear it! Cosmetolab marketing team is available to help you find that story and weave it into all marketing and communication aspects of the product – from packaging and design to advertising.

Whether the request is for an extra touch that will make a product to stand out or there is only a rough idea for something completely new (new brand or new product launch), Cosmetolab Strategic Marketing and Branding team will use skills, tools and knowledge gained from years of business experience in the cosmetics industry and will become a dedicated and personal counselor. No matter at what stage of a project we receive a request for strategic counseling, we excel in realizing a brand’s potential.

Cosmetolab has created a system of integral approach to cosmetics product innovation and development: from strategy to implementation Smart8 NPD tool secures that innovation, strategic planning and creative application will be consistent and will deliver the mission.